I had the privilege of assisting renowned illusionist and corporate entertainer Brian Glow in launching his online presence on Facebook, Twitter, and YouTube for a special local project. 

Brian started his online presence as creatively as he did his stage shows, and we crafted content that showcased his tricks and engaged with his growing audience, leveraging A/B testing across a variety of his web platforms and customizing his Facebook presence with custom splash pages and incentives to like his page. 

Leveraging his local connections in Winnipeg’s world of philanthropy, Brian worked with Larry McIntosh, who was President and CEO of ‘Peak of the Market,’ a vegetable distributor in the province of Manitoba, and hatched a challenge. 

The video of Brian’s performance got tremendous traction on Reddit, causing it to go viral. Reddit’s community played a significant role in spreading Brian’s magic, reaching a broader audience than anticipated.

I am grateful for the opportunity to have supported Brian during this project.