A photograph of three people answering an inquiring from the news media.

From left to right, Manitoba Liberal Party Leader Dr. Jon Gerrard, candidate for MLA for Tyndall Park Roldan Sevillano, and Justin Trudeau.

“Stronger Families. Stronger Communities.“

During the 2011 Manitoba Provincial Election, I served as the Digital Media Director, where my responsibilities were diverse and hands-on. My role involved handling media relations with our team, setting up and managing campaign events, and handling event photography.

Starting from scratch, I established and managed the MLP’s social media properties, connecting with a wider online audience, while ensuring a cohesive online advertising strategy. I also balanced various tasks to effectively address all aspects of media and public engagement in a dynamic campaign environment.

Justin Trudeau, left, and MLA Candidate for Tyndall Park Roldan Sevillano posing with campaign volunteers.

Roldan Sevillano and Justin Trudeau cutting the ribbon to celebrate the opening of his Tyndall Park campaign office. — Justin Trudeau helping candidate Roldan Sevillano cut the ribbon at his Tyndall Park campaign office.

Manitoba Liberal Party Leader Dr. Jon Gerrard makes an education announcement during the campaign.

Dr. Gerrard is in a red patterned shirt smiling at the camera while speaking into a microphone, standing in front of a colorful tree mural with leaves featuring names and dates. — Manitoba Liberal Party Leader Dr. Jon Gerrard makes an education announcement during the campaign.

MP Kevin Lamoureux, Manitoba Liberal Party Leader Dr. Jon Gerrad, and MP Bob Rae holding hands raised in victory at a political event, with a 'Manitoba Liberal' banner in the background and supporters cheering around them. — Kevin Lamoureux, MP for Winnipeg North, joins Bob Rae, former Premier of Ontario and MP for Toronto Centre at a campaign rally.

Close-up of a person's hand holding a Sony Ericsson smartphone, capturing a photo of two men speaking at a podium with 'Manitoba Liberal' and 'Healthy Communities' banners in the background. — A relic!

A cameraman recording Manitoba Liberal Party leader in a maroon shirt speaking, with a microphone labeled 'Citytv' in front, against a backdrop of green foliage in bright daylight. — Manitoba Liberal Party Leader Dr. Jon Gerrard at a post-announcement media interview.

Close-up of a vehicle's rear with a 'Manitoba Liberals' magnetic sign and a 'FLEXFUEL E85 ETHANOL' badge, next to a Canadian license plate and the vehicle's taillight. — I remember we paid extra for a FlexFuel rental for the campaign, and in only ten years, we have electric cars. Wild. #GettingOld

Putting it lightly—the election results were not what we had hoped for. Still, this experience was a significant learning opportunity, providing valuable lessons in communications and nimble campaign strategy that continue to inform my approach.

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Manitoba Liberal Party – 2011 Provincial Election

Here are some of my favourite shots from the election.

Project details

Employer:
Manitoba Liberal Party

Type:
Illustrations

Date:
June–Oct 2011